SEO Tips for Bloggers: Web 2.0
start with a question: Does it still make sense to optimize your blog posts for search engines? The answer is yes, but it is not so obvious.
all starts with a post known Copyblogger entitled SEO Copywriting is dead. As usual, the title is provocative, but still indicates the end of the SEO copywriting traditional, mostly based only on keywords and past methods of operation of search engines.
Google: Android or Human?
We know, Google is trying to reward the best content, then you first need to write lyrics for humans, not for search engines. It so that the content is valuable and easy to read, without repeating the keyword in an obsessive way. This could indeed lead to a penalty by Google, we consider our page as a kind of "webspam" during an attempt to manipulate search engine results, a practice classified as keyword stuffing . The
keywords (and its density and prominence) are also only part of the optimization SEO. In fact, you can work on many other issues, including:
- the quality of content;
- optimization any non-text content;
- link and anchor text.
Better to write good content first designed for readers and at the end use some trick SEO. Kiesha Easley even suggest not even trying to find just the keywords of our posts: only when it is completed we can use the Google Keyword Tool to find those keywords to use in their text and title of the post.
SEO for titles and permalinks
Kiesha Easley's tips are found even for the ' optimization titles . The keywords are important for the title, but this must be written for readers: it is better then a clear title and original and inviting users to read the post, rather than a title too "forced" on keywords. If you do not fit in the title, the keywords of the title so we can include in the permalink, which is the url of the article.
So: content first and then the optimization. And even if the devices do not give us SEO results, we can take cue from Google Analytics will always find some particular keyword which we never thought to work and produce content semantically related.
0 comments:
Post a Comment