SEO Tips for Bloggers: Web 2.0
start with a question: Does it still make sense to optimize your blog posts for search engines? The answer is yes, but it is not so obvious.
all starts with a post known Copyblogger entitled SEO Copywriting is dead. As usual, the title is provocative, but still indicates the end of the SEO copywriting traditional, mostly based only on keywords and past methods of operation of search engines.
Google: Android or Human?
We know, Google is trying to reward the best content, then you first need to write lyrics for humans, not for search engines. It so that the content is valuable and easy to read, without repeating the keyword in an obsessive way. This could indeed lead to a penalty by Google, we consider our page as a kind of "webspam" during an attempt to manipulate search engine results, a practice classified as keyword stuffing . The
keywords (and its density and prominence) are also only part of the optimization SEO. In fact, you can work on many other issues, including:
- the quality of content;
- optimization any non-text content;
- link and anchor text.
Better to write good content first designed for readers and at the end use some trick SEO. Kiesha Easley even suggest not even trying to find just the keywords of our posts: only when it is completed we can use the Google Keyword Tool to find those keywords to use in their text and title of the post.
SEO for titles and permalinks
Kiesha Easley's tips are found even for the ' optimization titles . The keywords are important for the title, but this must be written for readers: it is better then a clear title and original and inviting users to read the post, rather than a title too "forced" on keywords. If you do not fit in the title, the keywords of the title so we can include in the permalink, which is the url of the article.
So: content first and then the optimization. And even if the devices do not give us SEO results, we can take cue from Google Analytics will always find some particular keyword which we never thought to work and produce content semantically related.
Tuesday, May 25, 2010
Thursday, May 20, 2010
First Time Going To A Club?
enhance the content serving businesses
Here you can find the first part Article
First we consider our presence on Facebook . You will then need to start having in mind the kind of identity that we give to our company and communicate it externally. Do not forget that the web will be a crossroads of primary importance to the brand reputation. Another preliminary goal that the web allows you to achieve excellent results is to establish direct relationships with the consumer through the feedback and advice we receive, including critical and assistance with the direct and indirect, that our customers will receive, consider it for the forums organized by users. Underestimated but it is expanding the possibility of b2b, open partnerships and collaborations with other companies. It is therefore crucial that the company is on on Linkedin , the professional social network designed specifically to create networks among professionals and among enterprises.
At this point it is important to work on the blog industry, encouraging an abundant and positive word of mouth, without focusing on its products and promoting their brand. In many companies are following the strategy to support your site, which assumes the function of "body Institution, a blog, popular, participatory, that does not offer their products but that will inform, share and learn in that area. E 'therefore essential that the blog is not perceived as a business tool of propaganda. See for example the blog Hair From Living or Blog Designer Lake.
The importance of having a blog reference is also given the ease of insertion into the process of web and social media marketing, SEO and SEM from the circuit of social media on which you can share the contents of the circuit blog. A significant development
Geo are highlighting the social networks, those social networks that allow geolocation of the user, such as Foursquare , Latitude and and Locass , but also the same buzz. Know where their users can be interesting, allowing the target to target geographically. Especially if they are from us, our company can be an important source of advertising! Interesting in this context is to reward customers who have contributed in an important way to improve or establish websites on the brand reputation.
These are the 5 tips for getting started for the first time a social media marketing campaign:
1. Defining objectives, that is what I get the campaign: brand reputation, image, feedback, new customers etc.
2. Choose the means to use: Facebook, Linkedin , Twitter, blogs, Flickr , Youtube etc..
3. Define the strategy to be pursued which should take into account the characteristics of each social media or blogs, and content you wish to provide, on each of them (it would be interesting to inaugurate their campaign with a sleight of hand, eg. A promotion, a discussion, an initiative , etc.).
4. Develop a staff that monitors the campaign, update the content and answer questions. E 'need to follow all the tasks not to allow or exudes a sense of abandonment felt very negatively haste by the user.
5. Evaluate the results obtained in terms of visibility, brand reputation, make new contacts and feedback and make a critical reflection before putting too thinly.
the next episode where we describe a campaign on Facebook!
Here you can find the first part Article
First we consider our presence on Facebook . You will then need to start having in mind the kind of identity that we give to our company and communicate it externally. Do not forget that the web will be a crossroads of primary importance to the brand reputation. Another preliminary goal that the web allows you to achieve excellent results is to establish direct relationships with the consumer through the feedback and advice we receive, including critical and assistance with the direct and indirect, that our customers will receive, consider it for the forums organized by users. Underestimated but it is expanding the possibility of b2b, open partnerships and collaborations with other companies. It is therefore crucial that the company is on on Linkedin , the professional social network designed specifically to create networks among professionals and among enterprises.
At this point it is important to work on the blog industry, encouraging an abundant and positive word of mouth, without focusing on its products and promoting their brand. In many companies are following the strategy to support your site, which assumes the function of "body Institution, a blog, popular, participatory, that does not offer their products but that will inform, share and learn in that area. E 'therefore essential that the blog is not perceived as a business tool of propaganda. See for example the blog Hair From Living or Blog Designer Lake.
The importance of having a blog reference is also given the ease of insertion into the process of web and social media marketing, SEO and SEM from the circuit of social media on which you can share the contents of the circuit blog. A significant development
Geo are highlighting the social networks, those social networks that allow geolocation of the user, such as Foursquare , Latitude and and Locass , but also the same buzz. Know where their users can be interesting, allowing the target to target geographically. Especially if they are from us, our company can be an important source of advertising! Interesting in this context is to reward customers who have contributed in an important way to improve or establish websites on the brand reputation.
These are the 5 tips for getting started for the first time a social media marketing campaign:
1. Defining objectives, that is what I get the campaign: brand reputation, image, feedback, new customers etc.
2. Choose the means to use: Facebook, Linkedin , Twitter, blogs, Flickr , Youtube etc..
3. Define the strategy to be pursued which should take into account the characteristics of each social media or blogs, and content you wish to provide, on each of them (it would be interesting to inaugurate their campaign with a sleight of hand, eg. A promotion, a discussion, an initiative , etc.).
4. Develop a staff that monitors the campaign, update the content and answer questions. E 'need to follow all the tasks not to allow or exudes a sense of abandonment felt very negatively haste by the user.
5. Evaluate the results obtained in terms of visibility, brand reputation, make new contacts and feedback and make a critical reflection before putting too thinly.
the next episode where we describe a campaign on Facebook!
Tuesday, May 18, 2010
How Long Do You Have Be In The Army
How many users Twitter? Who do you use? And for what purposes? What is the status of other social media (Facebook, Myspace, LinkedIn, etc.).?
If you put all these questions, you will probably answer in the best work available in Italian network on the subject, that the slides produced by David Jackson, known sociologist, a research scholar of social media, bloggers.
Interestingly, it appears the profile of Twitter users and especially the use made of it: as a means of sharing information and links, research information, but also of social presence. Twitter is short, a place where the news circulating, even in a viral infection, but that does not work as a social network.
And finally, I found a couple of interesting data on Twitter:
- its growth appears to slow (but this is 2009 data);
- a small percentage of users (5%) is responsible for 75% tweet.
short, even if Twitter is growing as the number of users (subscribers), it seems that many leave the tool or at least they make an occasional use.
Read more: statistics secret Twitter
Wednesday, May 12, 2010
Homemade Hawaiian Delight Baby Food
The Sociology of Twitter Social Media Marketing for SMEs
from 3 questions and try to answer these:
from 3 questions and try to answer these:
- What is the scenario in Italy regarding the use of Social Media by SMEs?
- What is the ROI, ie, the return on investment, which can ensure social media?
- How and with what aims should be used by SMEs Social Media?
answer the first question, let's start with some numbers that will allow us to enter into the network market in Italy.
- are 23.6 million Internet users
- 2.4 million are regular readers of blogs
- 1.2 million Italians have a blog
Research dating back to February 2010, claims that each Italian steps on average more than six hours per month on social networks. This survey along with the explosive news last month that has seen more than Facebook Google as number of hits per week (it was already happened for the day) makes us understand that the activity of users on the network is changing. The traditional research, information, music, etc.. that still remain a cornerstone of the Internet is being placed side by side through the socialization of the network, sharing experiences and information and seeking advice with a view to pear pear.
In this scenario the company wants to look out the network must have clear understanding of the existing rules are written, but certainly not written, not to undermine but to strengthen its brand. It 'just to create Brand Reputation a major goal that we should aim in the approach to social media marketing.
Returning to socialization Facebook, for example, has over 1.500.0000 enrolled only in Italy. From September 2008 to February 2009 we can consider that the presence on the social network was limited mainly to so-called fast movers on the web, however, almost all between 19 and 35 years. In the last year especially is registering a strong growth of over 35 , a phenomenon that devotes more and more of the Social Network as a point of reference necessary for any policy of social media marketing.
We come to the second question we set ourselves in the boot. The ROI of Social Media Marketing , namely, the restoration on investment is measurable, guaranteed and predictable? And if so, justifies our investment? And in what terms? This is an important issue that still divides the experts, although they are all in agreement that you can no longer be out of the web, and therefore the management of communication on this media.
Think of two emblematic cases of Mosaic Designer and John Ashfield who have snubbed the web and have not respected the rules of paying expensive in terms of brand reputation due to its blog network. To find the cases and verify the situation, see this blog .
To have a reference point, which as always will be the States, we report a study published in the University of Maryland http://growsmartbusiness.com .
75% of U.S. companies have their profiles on Social Network in order to be able to get an identikit of 61% of their customers. 57% use Linkedin to do business, build partnerships and expand its expertising. Some 47% expect results from this campaign social media marketing.
will soon be published in the second part post
Written by Leonardo Ricci
will soon be published in the second part post
Written by Leonardo Ricci
Monday, May 3, 2010
External Hemorrhoid And A Brazilian Wax
The next business will be the iPhone App?
start with some numbers on the distribution of the iPhone in the world and in Italy:
were sold 50 million iPhone, App 185,000 (compared with approximately 1000 Nokia ) and there were 4,000,000,000 application downloading. Only in Italy is estimated that about 600,000 iPhones have been sold. The target of 20 to 50 years.
Now the house is ready to launch in Cupertino for iPad and iPhone 3G version 4.0, which provides for interesting news, especially for shipping and mailing, for the essential prerogatives of the mobile market, which in 2013 is expected to exceed the number of PCs for Internet access. In this video a long summary of the speech by Steve Jobs, which shows mainly the introduction of multitasking, the big news of this release.
Not least, not so much for the owners iPhone, but for those who want to do business with the app, you iAd , which has as its competitors, Google in online advertising, exploiting the possibility that applications have to bypass the generic browser to access Internet. You can read here a quick and effective summary of the needle.
It is therefore expected, thanks to Apple's big news in the Internet world with the arrival in camp dell'iPad and the important developments firware 4.0 for iPhone and iPad . There are several questions in mind:
- Adobe focus its efforts on Flash Player currently not supported by iPhone and iPad? Update
- Otherwise you will develop more and more 5 html?
- The reaction of the owners of the browser with the exponential growth of the App?
And in this context should also cover important changes in employment and training. We think iChat or private channels of Twitter to chat in business contexts and develop internal communication. Be decisive aggregate and then share through more mobile features, the chat calendar, the calendar, contacts, short messages services by eMeeting, with brief presentations of documents which permit their employees to form and communicate.
Leonardo Ricci
Leonardo Ricci
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