enhance the content serving businesses
Here you can find the first part Article
First we consider our presence on Facebook . You will then need to start having in mind the kind of identity that we give to our company and communicate it externally. Do not forget that the web will be a crossroads of primary importance to the brand reputation. Another preliminary goal that the web allows you to achieve excellent results is to establish direct relationships with the consumer through the feedback and advice we receive, including critical and assistance with the direct and indirect, that our customers will receive, consider it for the forums organized by users. Underestimated but it is expanding the possibility of b2b, open partnerships and collaborations with other companies. It is therefore crucial that the company is on on Linkedin , the professional social network designed specifically to create networks among professionals and among enterprises.
At this point it is important to work on the blog industry, encouraging an abundant and positive word of mouth, without focusing on its products and promoting their brand. In many companies are following the strategy to support your site, which assumes the function of "body Institution, a blog, popular, participatory, that does not offer their products but that will inform, share and learn in that area. E 'therefore essential that the blog is not perceived as a business tool of propaganda. See for example the blog Hair From Living or Blog Designer Lake.
The importance of having a blog reference is also given the ease of insertion into the process of web and social media marketing, SEO and SEM from the circuit of social media on which you can share the contents of the circuit blog. A significant development
Geo are highlighting the social networks, those social networks that allow geolocation of the user, such as Foursquare , Latitude and and Locass , but also the same buzz. Know where their users can be interesting, allowing the target to target geographically. Especially if they are from us, our company can be an important source of advertising! Interesting in this context is to reward customers who have contributed in an important way to improve or establish websites on the brand reputation.
These are the 5 tips for getting started for the first time a social media marketing campaign:
1. Defining objectives, that is what I get the campaign: brand reputation, image, feedback, new customers etc.
2. Choose the means to use: Facebook, Linkedin , Twitter, blogs, Flickr , Youtube etc..
3. Define the strategy to be pursued which should take into account the characteristics of each social media or blogs, and content you wish to provide, on each of them (it would be interesting to inaugurate their campaign with a sleight of hand, eg. A promotion, a discussion, an initiative , etc.).
4. Develop a staff that monitors the campaign, update the content and answer questions. E 'need to follow all the tasks not to allow or exudes a sense of abandonment felt very negatively haste by the user.
5. Evaluate the results obtained in terms of visibility, brand reputation, make new contacts and feedback and make a critical reflection before putting too thinly.
the next episode where we describe a campaign on Facebook!
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