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The Sociology of Twitter Social Media Marketing for SMEs

from 3 questions and try to answer these:

• What is the scenario in Italy regarding the use of Social Media by SMEs?
• What is the ROI, ie, the return on investment, which can ensure social media?
• How and with what aims should be used by SMEs Social Media?

answer the first question, let's start with some numbers that will allow us to enter into the network market in Italy.

• are 23.6 million Internet users
• 2.4 million are regular readers of blogs
• 1.2 million Italians have a blog

Research dating back to February 2010, claims that each Italian steps on average more than six hours per month on social networks. This survey along with the explosive news last month that has seen more than Facebook Google as number of hits per week (it was already happened for the day) makes us understand that the activity of users on the network is changing. The traditional research, information, music, etc.. that still remain a cornerstone of the Internet is being placed side by side through the socialization of the network, sharing experiences and information and seeking advice with a view to pear pear.

In this scenario the company wants to look out the network must have clear understanding of the existing rules are written, but certainly not written, not to undermine but to strengthen its brand. It 'just to create Brand Reputation a major goal that we should aim in the approach to social media marketing.

Returning to socialization Facebook, for example, has over 1.500.0000 enrolled only in Italy. From September 2008 to February 2009 we can consider that the presence on the social network was limited mainly to so-called fast movers on the web, however, almost all between 19 and 35 years. In the last year especially is registering a strong growth of over 35 , a phenomenon that devotes more and more of the Social Network as a point of reference necessary for any policy of social media marketing.

We come to the second question we set ourselves in the boot. The ROI of Social Media Marketing , namely, the restoration on investment is measurable, guaranteed and predictable? And if so, justifies our investment? And in what terms? This is an important issue that still divides the experts, although they are all in agreement that you can no longer be out of the web, and therefore the management of communication on this media.

Think of two emblematic cases of Mosaic Designer and John Ashfield who have snubbed the web and have not respected the rules of paying expensive in terms of brand reputation due to its blog network. To find the cases and verify the situation, see this blog .

To have a reference point, which as always will be the States, we report a study published in the University of Maryland http://growsmartbusiness.com .

75% of U.S. companies have their profiles on Social Network in order to be able to get an identikit of 61% of their customers. 57% use Linkedin to do business, build partnerships and expand its expertising. Some 47% expect results from this campaign social media marketing.

will soon be published in the second part post

Written by Leonardo Ricci