a web marketing plan business necessarily begins with the creation of the company's web site and its optimization, SEO key, so that it is better indexed by search engines. Here are 11 factors that I have taken into account in the construction and organization of a company website as a first step in a plan websites and social media marketing is more complete.
- name and description of the site on search engines: Google, Yahoo, Altavista, Bing, etc.. Check the combination of the keywords they typed and the pages on your site resulting.
- Keyword to be used on site: best match the activity + global search volume on Google the word
- Avoid Flash content, since it does not indexable
- Enter keywords in the URL of the inside pages also
Enter the TAG -
- Do not forget to multimedia content (video, photos, etc.) can also be integrated in the pages (embedding)
- Very important are the anchor text and links, which should contain the keyword selected
- Contemplating menu and open site map
- Keyword bold
- Link from the outside are a major factor, especially if they come from authoritative sites (avoid link exchanges)
- Comments and feedback
Coming back over the next stages of a plan of websites and social media marketing company.
Greetings to all!
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